Reaching your potential and existing customers has never been easier or cheaper, compared to traditional marketing such as newspapers, TV ads and billboards etc. Not only is it cheaper, but you can reach a much larger audience than was ever possible with very limited resources. Are you interested in using Facebook Advertising, Facebook Messenger Chatbots and, or email marketing to reach and engage with your ideal audience?
Facebook Messenger Chatbots
Benefits of Facebook Messenger Chatbots include:
Automate and respond to repetitive questions (i.e. can I make a reservation for dinner, do you sell gift vouchers etc)
Use it as a competition entry point, gathering contact details that can be automatically exported to a spreadsheet or directly to your email CRM tool, like Mailchimp.
Use comment 'growth tools' on Facebook posts - this is where you comment on a Facebook post and are automatically sent a private message simply by commenting or using an assigned keyword.
Improve customer service by adding a live chat feature to your website (no additional cost)
Cost savings - on certain tasks where you can remove the human element with automation **important, full automation is never recommended
Assists in building your email database to ensure you are able to stay connected to your customers.
These are just a few examples of what Messenger chatbots can do - it's not about spamming your audience (like, unfortunately, some marketers do), it's about streamlining processes, starting a conversation that then gets taken over by a real human being - it is not about full automation.
You may have heard the rumour that 'email is dead' - this is far from the truth. In fact, 78% of marketers have seen an increase in email engagement over the last 12 months (HubSpot Research, Global Survey, Nov - Dec 2019)
Generate traffic to your website.
Ability to reaching your customers at the right time.
Communicate with your audience to aid in building relationships
Ability to create and deliver personalised content, giving value to your customers.
Own your media and contacts list.
Assists in building your email database to ensure you are able to stay connected to your customers.
A means to collect feedback and conduct surveys.
Improving sales - delivering special offers to your customers.
How are you connecting with your customers? Do you know their buying habits and how they find you? Today's customer is no longer confined to finding your product or service in the yellow pages, a magazine/newspaper, or whilst shopping in the local store. Technology has come so far that consumers do not even have to leave the comfort of their living room and use smartphones and computers to do the work. Therefore, businesses must strive to deliver a smoother and integrated customer service experience for their customers regardless of where they find you.
Are you familiar with Omnichannel Marketing? It is different from multi-channel marketing where the decision of how to engage is in the hand of the customer. Omnichannel marketing is the use of both digital and traditional marketing channels to provide an integrated, seamless, and consistent customer experience, regardless of the channel, platform or where the consumer is in their buying journey.
Omnichannel marketing allows you to reach your customer where, when and how they like to be reached, with your offers and messaging, whether that be via print media, radio, TV, on your website, Social Media platform, text message, email or Facebook messenger.
Omnichannel marketing is ensuring your brand is consistent across all channels, and regardless of where the consumer finds you they are able to continue their journey in a very easy and seamless manner. Tools like Facebook Advertising, Facebook Messenger Chatbots and e-Newsletters facilitate a seamless integration and are a means to connect with your customer and build customer relationships.
If you are ready to start using one, or all, of these modalities to help connect with your customers and build your business, please contact me.
